Sales and Marketing | Your Business Coaching Club

Tag Archives: Sales and Marketing

Big data is a term we hear all the time now but don’t think it only applies to big business! As a small business entrepreneur, you need to know how to collect and use data to improve your business performance and your ability to survive into the future. Guest writer Sam Makad has provided the…

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This small business coaching video looks at how you can systemize your sales process to significantly improve your sales performance. What I Cover In The Coaching Module The sales function and why some people are not comfortable with it. Why it is ultimately an internal process that you must systemize like everything else in your…

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In the world where very few industries and companies could claim that they have the market cornered, is it really that hard to retain customers? It appears that it is getting hard to command customer loyalty and have a stable (forget growing!) customer base. The factors are numerous and not all are in the control…

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Why Is Customer Lifetime Value Important To Your Small Business? One of the key numbers you need to understand when developing a sales and marketing plan for your small business is the lifetime value of your customers. This is the number that the most successful business owners track to laser target their marketing strategies as…

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With the globalisation of the business world, it is now easier than ever to find staff to perform virtual roles within your small business to help improve your productivity and free up time spent on day to day tasks to better focus on the strategic direction of your business. Virtual assistants can be used to…

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Every entrepreneur wants their startup to develop into a big enterprise. Easier said than done, unless they have good connections with the business fraternity! Networking and recommendations are keys to success in today’s highly competitive business world. Bagging a federal contract is certainly the best option for small businesses to establish their presence and to…

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Albert Einstein once said that “In the middle of difficulty, lies opportunity”. These words are incredibly relevant when it comes to looking for ways to grow and develop your small business. As an entrepreneur you face challenges on a daily basis – the real trick is whether you can turn each challenge into an opportunity…

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How To Fire An Employee Properly As a small business entrepreneur, you will inevitably have to deal with the task of letting an employee go. This not only impacts your plan to improve your business, but ultimately impacts the staff member as well. The majority of workers that are laid off will feel shocked and…

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