Infographic – Is Offline Marketing Better Than Online Marketing For Small Business?

  Ever wondered whether offline marketing is better than online marketing, and how you can use both channels to maximize your return on your marketing investment? The guys at Colour Graphics have developed the following infographic that does a great job of comparing both offline and online marketing strategies in the small business space. They…

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Be Clear About the Difference Between Sales and Marketing

It is easy to get slightly confused about the difference between sales and marketing, which is an issue that this video can help you to resolve. • Marketing is what we use to create the right environment or platform for making sales • Marketing is also what you do to reach out to create and…

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Retaining Customers in Today’s Business World

In the world where very few industries and companies could claim that they have the market cornered, is it really that hard to retain customers? It appears that it is getting hard to command customer loyalty and have a stable (forget growing!) customer base. The factors are numerous and not all are in the control…

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Successful Small Business Owners Know This Number – Do You?

Why Is Customer Lifetime Value Important To Your Small Business? One of the key numbers you need to understand when developing a sales and marketing plan for your small business is the lifetime value of your customers. This is the number that the most successful business owners track to laser target their marketing strategies as…

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How To Use Virtual Assistants To Improve Your Productivity

With the globalisation of the business world, it is now easier than ever to find staff to perform virtual roles within your small business to help improve your productivity and free up time spent on day to day tasks to better focus on the strategic direction of your business. Virtual assistants can be used to…

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How GSA Schedule Contract Helps Small Businesses To Prosper

Every entrepreneur wants their startup to develop into a big enterprise. Easier said than done, unless they have good connections with the business fraternity! Networking and recommendations are keys to success in today’s highly competitive business world. Bagging a federal contract is certainly the best option for small businesses to establish their presence and to…

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How To Turn Problems Into Business Opportunities

Albert Einstein once said that “In the middle of difficulty, lies opportunity”. These words are incredibly relevant when it comes to looking for ways to grow and develop your small business. As an entrepreneur you face challenges on a daily basis – the real trick is whether you can turn each challenge into an opportunity…

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Tired Of Wasting Money on Shotgun Marketing? Time To Buy A Laser Scope!

sales and marketing

Why You Need To Approach Marketing Strategically In Your Small Business Small businesses will often find that there are constraints on how much marketing activity can be carried out and how much can actually be spent on it. These constraints mean that every initiative and every dollar spent has to bring in a good return…

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