Retaining Customers in Today’s Business World

In the world where very few industries and companies could claim that they have the market cornered, is it really that hard to retain customers? It appears that it is getting hard to command customer loyalty and have a stable (forget growing!) customer base. The factors are numerous and not all are in the control…

Continue Reading →

Successful Small Business Owners Know This Number – Do You?

Why Is Customer Lifetime Value Important To Your Small Business? One of the key numbers you need to understand when developing a sales and marketing plan for your small business is the lifetime value of your customers. This is the number that the most successful business owners track to laser target their marketing strategies as…

Continue Reading →