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Why Is Customer Lifetime Value Important To Your Small Business? One of the key numbers you need to understand when developing a sales and marketing plan for your small business is the lifetime value of your customers. This is the number that the most successful business owners track to laser target their marketing strategies as…

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With the globalisation of the business world, it is now easier than ever to find staff to perform virtual roles within your small business to help improve your productivity and free up time spent on day to day tasks to better focus on the strategic direction of your business. Virtual assistants can be used to…

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Every entrepreneur wants their startup to develop into a big enterprise. Easier said than done, unless they have good connections with the business fraternity! Networking and recommendations are keys to success in today’s highly competitive business world. Bagging a federal contract is certainly the best option for small businesses to establish their presence and to…

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Albert Einstein once said that “In the middle of difficulty, lies opportunity”. These words are incredibly relevant when it comes to looking for ways to grow and develop your small business. As an entrepreneur you face challenges on a daily basis – the real trick is whether you can turn each challenge into an opportunity…

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