How to Build a Brand for Your Small Business

Your company won’t flourish if it doesn’t have a strong brand. You probably have a general idea what your brand is, but it’s a more complicated concept than that. When people see it, they have to understand it, too. Your target demographic has to identify it, and build a connection with your business. When a…

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Tired Of Wasting Money on Shotgun Marketing? Time To Buy A Laser Scope!

sales and marketing

Why You Need To Approach Marketing Strategically In Your Small Business Small businesses will often find that there are constraints on how much marketing activity can be carried out and how much can actually be spent on it. These constraints mean that every initiative and every dollar spent has to bring in a good return…

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