Social Media Comparison: Picking the Right Platform for Your Small Business

If your small business isn’t on social media, it should be. If your business is on social media, but you’re not using it actively, you should be. Social media has exploded in the last decade and continues to grow. Social media will allow your business to have more interaction with your customers and can help you reach out to potential customers as well.

This article will explore the most popular social media options and give tips on how to leverage each one, garnering attention from your target audience.

Facebook (2 billion unique monthly users)

The most universally known social media outlet with the most users of all social media channels is a good place to start for launching (or maintaining) your small business social media presence.

Facebook for small businessIn June 2017, they reached 2 billion visitors monthly. That’s a customer base you can’t afford to pass up. Whether you use Facebook to promote your services or products or to simply engage with your customers, utilize this channel to strength your client/business relationship.

First, assign an employee (or take on the task yourself) to monitor, update and respond to messages via Facebook daily. Next, establish your voice. Are you a small, quirky café? Adopt a light-hearted tone on Facebook. Don’t be afraid to be more personal. Social media doesn’t have to be as formal as other communications.

The important part is to engage with your customer base. Post or share relevant articles that your customer base would be interested in reading or upload photos of your recent store remodel or shipment of products. Connect with them and get them to consider your Facebook page a place where they can connect with your business.

According to the infographic released at the end of July 2017, 2 billion messages are sent between people and businesses EACH MONTH on Facebook. That’s a lot of interaction. There’s also a feature on Facebook that broadcasts to customers how quickly you respond to their messages. Opt to respond quickly and customers will be more inclined to reach out with questions and concerns.

You can also employ any number of marketing tools via Facebook including:

  • Sponsored Posts
  • Targeted Ads
  • Special Marketing Campaigns
  • Facebook exclusive deals or coupons
  • And more.

Still not convinced? Check out this video about small businesses using Facebook to increase their traffic and sales.

YouTube (1 billion unique monthly users)

Using YouTube to promote your business and interact with customers may not be an obvious choice. But it’s a lot easier than you might think. With video capability on virtually every smartphone, it’s easy to capture a short video. It can be as short as 15 seconds or you can do 2 minutes. Or, it can be as simple as taking photos of your workplace and editing them into a video as an introduction to your business.

If you have tutorials or how to videos, upload longer clips or demo a new or existing product showcasing all of its bells and whistles. You can also use this venue to post customer testimonials. The nice thing is, all these videos can then be shared on Facebook, other social media, or your business website serving more than one purpose.

YouTube attracts over 1 billion unique users monthly, so the potential to reach new customers is immense. For a more in-depth discussion on how small businesses can establish a YouTube channel and ways to attract viewers, check out this video:

Instagram (700 million unique monthly users)

Instagram is a visual social media platform. It’s owned by Facebook and the two are very compatible (you can post to Instagram and have it also post to your Facebook page). It’s best suited to more visual industries. Think art, food, travel, fashion and more. These are industries where you can easily showcase your product or business in a manner that is visually appealing.

That said, it can easily work for other industries if you’re creative. For example, a construction remodeler can feature their work by posting before and after images of projects. However, if you’re a fishing outfitter or hardware store this might not be the best outlet to feature and attract more business.

Instagram is also an almost entirely mobile platform. That makes it easy to use if you have a smartphone handy.

Need more information to be persuaded? Check out Instagram’s business “getting started” page ( which lists stats and gives you an easy to follow guide to establishing your own account. It also has free online training courses to help guide you in using Instagram to build your business.


Other popular social media platforms include Twitter, Pinterest, LinkedIn, Google+, Reddit and more. These platforms don’t attract the numbers of those listed above but may offer a platform more tailored to your business. For example, LinkedIn is a great tool for recruitment and networking geared more toward professionals.

Whether you’re new to social media or still figuring things out, make a goal to ramp up your efforts and see where social media can take your business. Select a couple venues to try first, or if you’re ambitious go for as many as there are available. Set up or update your accounts and start interacting with your customers and potential customers today.


Short Author Bio:

Rachel works for Built for Teams, an intuitive HR system created specifically for small and medium sized businesses.

Similar Posts:

What do our fans think?

Leave A Response


* Denotes Required Field