Rising Restaurant: How to Succeed in the Hardest Business Known to Man

If you are looking to startup a small business in the restaurant industry, this guest post from Hannah Whittenly points out some of the key things you need to focus on to make sure you do not become one of the business failure statistics!

It should come as no surprise to any entrepreneur that the hospitality industry is one of the most cutthroat industries on the planet. In many areas, over 80 percent of all restaurants fail within the first five years. If you would like to own one of the few restaurants that make it past those first few years, then here are a few tips that will help you bypass some of the most common pitfalls.

Don’t Neglect HR Issues

What seems like a minor HR issue can easily escalate into an expensive and time-consuming problem. The best way to combat these issues is to revamp your hiring and training practices. Your employees must know exactly what is expected of them well before they send in an application. They also need proper training so they can begin moving at full speed on the very first day.

Focus on the Experience

Unless you have decided to open a fast food restaurant, your patrons will most likely choose your business because they want an experience. That includes everything from how they are greeted at the door to the final goodbye they receive from their server. After you have defined what you would like your customer experience to be, you will then need to train your staff to meet those standards at all times.

Keep Your Kitchen Up-to-Date

If your staff does not have modern kitchen supplies, then they will not be able to quickly and safely produce world-class food. Starting out, make sure that all of your equipment is of good quality and comes from a company like Budget Restaurant Supply that specializes in selling affordable equipment. Hiring a kitchen manager is one to handle supply issues, but you might not be ready to create a new salaried position just yet. As an alternative, you should try to spend some extra time in the kitchen a few times a week to see how efficiently your prep team and cooks are operating. This is also a good way to make sure that you know how things are done and can make adjustments if needed.

Be Visible

The location of your restaurant is going to make or break your business in the first few years, and this is one issue that you should never compromise on. Your restaurant must be visible at all times and easy to access from multiple directions. You must also spend some time familiarizing yourself with the area to make sure it is not oversaturated with competition. Basically, you don’t want to open a burger joint right next to two or three other ones. You want what you have to offer to stand out from all of the rest of the places that it is near.

Offering your customers great food is just one small variable in a very complex industry. You must make sure that everything taking place behind the scenes in your restaurant receives the same amount of attention and care as your customers’ experience.

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