Small Business Coaching Program
On this page you will find our full small business coaching program
Small Business Coaching Program Introduction
Learn how to get the most benefit from our coaching program and start the first draft of your new business plan.
Module 1 - 5 Step System To Massive Business Growth
Let me show you how to achieve the profit potential sitting inside your business today.
How To Achieve Change In Your Small Business
Now that you understand my 5 step system for business improvement, lets talk about how to successfully drive change in your business.
Module 2 - Finding Your Unique Core Differentiator
Looking to make your business stand out from the crowd and appeal to your ideal customer type? Here's how it is done!
Module 3 - Developing Your Strategic Marketing Plan
Taking a scatter gun approach to marketing is simply a waste of money. Let's look at how you can develop a strategic marketing plan targeted...
Module 4 - How To Work On Your Business Not In Your Business
You need to remove yourself from the day to day activities and tasks of the business and spend your new found spare time to drive a business...
Module 5 - Effecting Pricing Strategies For Small Business Success
Pricing your products and services is one of the hardest things to do properly. In this coaching module I will show you how to develop an ef...
Module 6 - Managing Your Cash Flow
Cash is King and profit is just the Queen! In this coaching module I will show you how to develop an effective cash management strategy.
Module 7 - How To Build A Winning Team
In this small business coaching module we will look at how you can build a winning team in your business today.
Module 8 - Creating An Effective Sales System
In this small business coaching module we will look at how you can tailor a sales system that is right for you and your business.
Module 9 - Business Plan Roadmap To Success
Why do most business owners shudder at the thought of producing a business plan? It is failure protection and your road map to success!
Module 10 - How To Create A Successful Promotions Plan
Learn how to consistently promote the right messages to your target customers to win more work.
Module 11 - Professionalizing The Family Business
To be successful, family businesses need to adopt some of the corporate governance rules from their bigger competitors and professionalize.
Module 12 - Improving Your Marketing ROI
Let's look how you can develop a marketing strategy to maximize your return on the investment of your limited resources.
Module 13 - Improving Systems and Processes
Small businesses can get away with ad hoc systems, but growing businesses need more formal controls to be successful.
Module 14 - SWOT - Your Business Health Check
This modern approach to a SWOT analysis will shine a light into all the dark places in your business model!
Module 15 - Grooming Your Business For Sale
Want to maximize the sale value of your business? This is what you need to do to increase the amount you walk away with.
Module 16 - Selling Solutions Not Products
You can achieve massive improvements in your sales results when you stop focusing on product sales and align your thinking with your custome...
Module 17 - Customer Lifetime Value
When you understand what a customer is worth to you over the longer term you can make better business investment decisions.
Module 18 - Key Performance Indicators
Let's look at how you can set KPI's to track business performance to improve results.
Module 19 - Getting The Most From Your Advertising
Here is how you can maximize the returns you get from your advertising spend.
Module 20 - Hire The Right People
In this module we look at how to hire the right people and get them working effectively as quickly as possible.
Module 21 - Develop and Manage Your Brand
Your brand is one of your strongest marketing tools. Learn how to build a brand and use it effectively.
Module 22 - Leadership As A Management Tool
Learn to become a better leader and improve the performance of your business.
Module 23 - Business Interruption and Risk Management
Learn how to manage the risks that can threaten your business.
Module 24 - Finding New Sources Of Business
Here are some tips on how to find new customers and new markets to drive your business growth.
Module 25 - Inventory Management
You need to understand how to manage stock levels effectively or risk massive cash flow problems.
Module 26 - Sustaining Competitive Advantage
Improve your ability to beat your competitors over the longer term by sustaining your competitive advantage.
Module 27 - Playing The Numbers Game
Financial ratios tell you a lot about what is happening in your business at any point in time. Learn more....
Module 28 - CRM Managing The Customer Relationship
Automated CRM systems make it easier to manage relationships with your customers. Learn more ....
Module 29 - Recruiting Good People
Let's look at how you can recruit and retain the best people for your business.
Module 30 - Managing Your Sales Leads
Converting your sales leads into paying customers efficiently requires good management processes. How do yours stack up?
Module 31 - Time Management
We are all guilty of poor time management at times. Learn how to improve your skills and see what a difference it will make to your performa...
Module 32 - Perceived Indifference Disease
Learn to show your customers how much you love them and they will keep buying from you rather than your competitors.
Module 33 - Smart Ways To Control Costs
Keeping costs down is not always easy. Learn the smart ways to control your costs and increase profit.
Module 34 - Classifying Your Customers
Classifying your customers allows you to better target your business strategies to improve return on investment and effort.
Module 35 - Money Aint Everything
Your employees are motivated by more than just money. Learn how to reward and incentivize your team.
Module 36 - Dealing With Customer Complaints
We all get them! Learn how to use customer complaints to improve your business for the longer term.
Module 37 - Financial Planning For Life Events
Let's talk about how to use business profits to plan for future life events and changes to business cycles.
Module 38 - Trade Show and Exhibition Marketing
Trade shows can be a massive waste of money if you don't understand your strategic intent. You need to get this right!
Module 39 - Failing To Plan Is Planning To Fail
Another business cliche? Yes...but it also a truth you cannot argue against! Let's look at business planning and strategy again.
Module 40 - The Power Of Word Of Mouth
Getting your customers to recommend you to their friends is the cheapest and most effective form of marketing there is!
Module 41 - Optimizing The Value Chain
Find out where you are adding most value to your customers and maximize the processes that deliver the value.
Module 42 - Business To Business Marketing
Build a winning strategy to grow your share of the B2B market.
Module 43 - Managing Your Credit Rating
The quality of your business credit rating is as important as your personal rating. Learn how to improve and protect it.
Module 44 - Customer Communications
Learn how to get the right message to the right customer at the right time.
Module 45 - Getting The Best Valuation For Your Business
Make sure you know how to maximize the value of your business when it comes time to sell.
Module 46 - Testimonials and Referrals
Learn how to collect testimonials and referrals form your customers to use as social proof for your marketing messages.
Module 47 - Managing Risk With Internal Controls
Learn from big business and develop practical internal control systems to protect your small business.
Module 48 - The Elevator Speech
Can you describe business and sell your marketing message in 20 seconds or less? You need to work on it.
Module 49 - Developing Quality Assurance Processes
QA processes drive quality standards throughout your business. Learn how to tailor a QA system for your small business.
Module 50 - Features and Benefits
Understand when to promote the features of your products and when to promote the benefits - this is a key marketing strategy.
Module 51 - Using HR Appraisals For Performance Management
Staff reviews are a great opportunity to performance manage your team. Learn to do it right.
Module 52 - Benchmarking For Profitability
Performance improvement comes from setting KPIs and benchmarking your performance against them over time.
Module 54 - Managing Accounts Receivable
Remember that sales aren't profit until they are collected as cash. You need to have a solid debtor collection process to stay in business!
Module 55 - Developing An Extraordinary Guarantee
Guarantees are part of a sales improvement strategy that you may be able to use in your business.
Module 56 - Protecting SMEs From Fraud
Fraud is an everyday risk for small business owners. Let's look at what you can do to protect yourself.
Module 57 - Disaster Planning and Business Recovery
The long term security of your business model needs a robust business recovery plan to keep you operating after disaster strikes!
Module 58 - Using Offers To Win Business
Your marketing strategy should consider how you can use focused offers to increase sales from new and existing customers.
Module 59 - Low Cost High Impact Marketing Strategies
You can absolutely implement a successful marketing strategy on a tight budget.
Module 60 - Downsizing As A Cost Cutting Tool
There are times when business growth is not the right strategy for you. Sometimes you need to look at a downsizing strategy.
This is where the real action starts.
I suggest you work through the coaching modules in the order set out on this page.
It is vital that you reflect on every module once you have completed it and spend the time to think how you can apply that knowledge into your business model.
These modules will link you to relevant blog posts and videos to support the relevant business improvement strategy.
However, to get the maximum benefit from this coaching program, I suggest you access the detailed workbooks, action plans, templates and webinars in the Small Business MBA area.
Full club members also have online access to me as their personal business coach.
And all that comes at the incredibly low price of just $15 per month. That is less than 50 cents per day with no lock in contracts or up sells to worry about.
Watch your email inbox - I will send you a message whenever I add a blog post or new coaching module to the site.
If you ever need help with something on this site, navigate to the Contact Us page and use the form provided.
Again, thanks for joining our Club. I look forward to building a solid relationship with you in coming years.
Your Business Coaching Club Newsletter
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