How to Choose a Business Name

When the time comes to choose a business name you might wonder how on Earth to get started. The task of choosing a great business name is something that can cause a lot more hassle than you might think

However, this process can be a great deal easier and could even be fairly enjoyable if you follow certain tactics to get it right.

This video show us a few ways of picking a business name that suits you, with each approach including a short list of examples of real company names.


  • Get it right from day one if you can
  • You could choose a business name that includes the main aim or benefit of your business
  • Pick a name that shows the problem that you can save for your customers
  • Use alliteration to get a memorable name that will stick in people’s minds
  • Choose a single, existing word that you then attach to your business
  • Invent a new word that you then try to make synonymous with your business
  • Choose a business name that comes from mixing up a couple of different words, or parts of them
  • Use a word and then change the spelling to make something unique for your business
  • Avoid long and complicated name that are difficult for customers to remember

Which of these approaches will best suit you, and what business name will you eventually go for?


Similar Posts: