Everything You Need to Know About Executive Coaching

Even as recently as a few years ago if you’d asked the question above anywhere outside of an executive coaches office you’d have probably gotten a pair of shrugged shoulders and a response including the words problem-solving and people.  The reason is simple, coaches were often called in to help solve people problems and to be fair a good number of them did just that. The issue might have been personality clashes, maverick styles, recognising undiagnosed learning difficulties, or any number of other legitimate human problems which were preventing good people from getting on. The real issue with all of this is that solving people problems isn’t really what coaches are about.

So, if that’s not what coaches do, then what is their function?.. I thought you’d never ask.

Executive coaches help to develop people. All too often companies will call in the coaches when things are slipping, but the truth is having a good coach on hand is the best way to ensure performance doesn’t dip. By employing an executive coach to improve the skills of key staff, a forward-thinking firm is future proofing their business dealings. Coaches can be invaluable when dealing with specific industry objectives and strategies and can also be used to develop and maintain a competitive advantage.

Here’s a quick metaphor. Can you imagine how one-sided a TV show like the Apprentice would be if one team had a coach who had been through all the previous series? It would be a massacre. For the same reason, having an experienced and well thought of executive coach on your team is enough to put your firm in the lead on all fronts.

Over the last few years the business world finally caught on to this way of thinking and the smoke and mirrors behind executive coaching were shattered at last. The reason there has been such a paradigm shift in the expectations of executive coaches, is down to the fact that there has been a similar change in the way business views its leaders.  Ten years ago we viewed a strong CEOs as superheroes. Regardless of their field, we assumed that they could tread water and pilot any phoenix from any ash pile. The truth is, of course, less glamorous. We now know that even the fiercest, brightest and most promising of leaders are only human and as such, they could do occasionally do with a leg up and a bit of a hand.

Today, the business world spends a good deal of time and money bringing their leaders up to speed on any area where they might have a blind spot. The end result of this is that both executive coaches and CEOs have come out into the spotlight in recent years, fostering a better understanding of their respective roles. After all, Rome wasn’t built in a day, but they could have probably built it sooner if the (wo)man in charge knew where to start and where all the tools were.


Author Bio:


I am Alan Potts, CEO of CoachDirectors Limited. I have been a seasoned entrepreneur in my entire career. I am having over 25 years of experience as a business leader in the field of travel industry, leadership, business coaching and a constant, intimate relationship with all things ‘digital’ dating back to the very birth of the web.

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