Building Your Personal Brand

In today’s business world, it is absolutely vital that you develop and leverage a personal brand as well as your business brand.

No matter what business you own, your customers are looking to make a personal connection that validates their decision to buy from you, and most importantly, come back and buy from you again and again.

If you are operating in the personal services industry (accountant, lawyer, architect, engineer, plumber….in fact, tell who isn’t in the personal services industry these days!) your personal brand is probably even more important than your business brand.

I presented a series of training sessions to my younger accountants last week giving them my views on where the accounting industry is headed towards 2020 and the importance of them building a personal brand that will be consistent with what our clients are looking for  – now and in 10 years from now.

I used the following video I found on You Tube to illustrate the importance of building a personal brand, and in particular, how you need to develop an online presence.

Let me know what you think.

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