Loss Making Sales Can Work If You Know Your Customer Lifetime Value

Have you really failed if your first sale is a loss? To determine whether your marketing campaign is effective you need to know the lifetime value of your customers. It is possible to make a loss on the initial sale and still be profitable in the longer term. Cindy emails me as a member of…

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Want a solution to your marketing problems? Stop selling products!

Customers are not buying your products and services. They are buying solutions to their problems and needs. Understand this, build it into your marketing strategy and you will grow sales and make more profit year on year. To be in business is to be in sales and marketing. I know most of you don’t want…

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Groom Your Business To Maximize The Sale Value (and I don’t mean give it a hair cut)

To maximize the sale value of your business you need a strategy to groom it to be attractive to the buyer. How much thought goes into your personal grooming each year? What you wear, how you look, how you smell – all pretty important aspects of modern day life I guess, but do they make…

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Lessons on business success and personal well-being from a retiring business leader

When a business leader speaks on business success and personal well-being we need to listen up and learn. The CEO of one of the most successful conglomerates in Australia retired at the end of October 2017. He made some comments in his retirement speech about the lessons he learned over 30 years on business success…

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Warning – Dump Your New Year Business Resolutions Now

New Year resolutions are a waste of time for business owners. Things change too quickly and you need to react strategically. See my thoughts here. I am absolutely sick and tired of getting all those stupid New Years Business Resolution emails that turn up this time every year from wanna-be business and self-help gurus. What…

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Do you even know if your ads suck?

Hands up if you run ads for your business. Keep them up if you know whether they suck or whether they have reached Super Bowl status for you. Anyone who still has their hands in the air – congratulations…you are exceptional and we can all learn a lot from you. If you’re a member of…

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Young Dumb & Broke – Perfect Time To Start A Business

Mark emailed me with a good question last week. “Craig, when is the best time to start a business? Should I get some experience working first? Do I need heaps of money?” There’s probably 3 questions there but, hey, let’s not get pedantic! Starting a business is definitely not risk free – there is absolutely…

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Business Lessons From Thor Ragnarok

Before we start I just need to tell you there are some Thor spoilers in this post. If you haven’t seen the film yet, and you just must, maybe you need to click away from here right now….but come back later! Anyway, just got back from watching Thor Ragnarok with my 13 year old, Marvel…

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