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By Guest Blogger Abhishek Bhan Why is trust building so important in online lead generation? Online lead generation appears to have become the latest buzzword in the marketing world and several marketing companies have started introducing lead generation websites to garner better clientele and enhance sales. Lead generation is seen as an excellent method for…

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Avoid Price Discounting At All Costs! How many times have you heard me warn you of the perils of price discounting? Too many times I think! But I firmly believe small business owners who automatically jump to a discounting strategy as their Plan B when times get tough are simply throwing away money! I will…

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Acquiring new customers is known as ‘front end’ marketing. Winning new customers is definitely an important way to increase sales, but customer retention or getting your current customers to come back to you is equally important. This concept is known as ‘back end’ marketing. Increasing the number of times your customers buy from you is…

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