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Tag Archives: Small Business Owners

Your marketing strategy brings in the leads, but it is your sales strategy that makes you the profit. The sales and marketing process is often a mystery to small business owners. We all understand that we need to market to create sales, but the whole idea of selling can absolutely make our blood run cold!…

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By Craig Ridley and Katie Williams Small Business Owners Love Franchise Systems Franchising is gradually gaining ground in the business field and from my experience it can provide lots of benefits to small business owners. According to a research done by British Franchise Association and National Westminster Bank, the franchise business today stands as a…

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Avoid Price Discounting At All Costs! How many times have you heard me warn you of the perils of price discounting? Too many times I think! But I firmly believe small business owners who automatically jump to a discounting strategy as their Plan B when times get tough are simply throwing away money! I will…

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Regardless of how skilled you may be at drawing customers to your website or into your store or office, the real test is how often a browser is being converted into a committed buyer. One of the biggest mistakes that small business owners make is to poorly allocate their marketing funds. They often use their…

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For many small business owners it can be difficult to identify the most effective marketing strategies to increase exposure while minimizing the investment required in terms of cash and time. Here are some thoughts on how to improve your marketing effectiveness with minimal cost. Taking advantage of free marketing opportunities ought to be a given.…

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To succeed, you must find a way to grow your business and you shouldn’t shy away from growing just because there are challenges involved. Businesses don’t fail because they grow. They fail because they don’t manage their growth or grow their managers. Here are some ideas to grow your business safely. As a business owner…

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The majority of small business owners tend to be running the entire company themselves – whether they have employees or not. Why would you choose to run the show yourself? The common excuses include:   Not having the time to train someone on the business process Not having enough time to explain duties to someone…

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Small business owners tend to overlook an important part of structuring their business: creating a formal strategic plan. Often referred to as “business planning”, a strategic plan guides a small business on where it should go and how to improve as time goes on. These plans will ultimately improve profit and create priorities for the…

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