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What Is It That Makes A Good Customer? Have you ever worked in a business where one customer is viewed as the most important and precious to the company, who everyone treats with kid’s gloves? Yet this customer seemingly pays later than all the others, demands special terms, takes up all the managers’ and staff’s…

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Why Is Brand Management Important? Solid, consistent, well-managed brands will produce higher market values and competitive advantages for the small businesses that develop them. Each time a person connects with your brand, the experience they have plays a part in illustrating who you are as a business. Brand management is what converts a small business…

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