Create Effect Change That Builds Your Business Fast

By Craig Ridley

Driving Business Change

Watch my video on how to successfully drive change in your small business or read the detailed blog below.


As a small business owner looking to improve your business processes and your business results, you are no doubt on the constant look out for new ideas and strategies to implement.

How lucky you are that in this modern world there are so many ideas and strategies to choose from!

Of course as you mature as a business owner you realise that it is not access to great ideas that will make a difference in your business, it is your ability to apply those ideas and drive change that will determine how successful you will be.

In my professional experience as a business coach I have observed time and again that the most successful business owners are those that can embrace the need for change and find a way to motivate and empower their teams to drive the business improvement process.

But change does not come easy to any human – we all seem to have a fear of moving away from what we know, even if we understand that we can always be doing better!

One of the business coaching concepts I use with my clients is that your ability to make changes in your business life (and indeed your personal life) depends on the relative strengths in your personal DVP formula.

What is the DVP formula?Driving For Small Business Success

It is a concept that says that successful change requires a high level of:

  1. Dissatisfaction;
  2. Vision; and,
  3. Planning

What does that mean?


If you and your staff are not highly dissatisfied with your current position, why would you commit to a change process? Why change something if it isn’t broken? If you can live with the current position, or have lived with it for a number of years and the sky has not yet fallen in, there is no real drive to adopt a different way of doing things – even if you understand that a change may lead to better results.

The trick then is to understand just how dissatisfied you and your team are in relation to a particular business process or financial outcome. If the drive to get to a better place is not strong enough, you either need to find a way to raise the level of dissatisfaction or accept that change will not occur and move on to a different business  issue.

The second element of your DVP formula is to ensure you have a very clear vision of what you are trying to achieve. Any change process you start without having a strong vision of where you want to get to is destined to fail.

Finally, once you have a strong desire to change your current position, and you have a strong vision of where you would like to get to, the success or otherwise of your change process will depend on the strength of your plan to achieve the change.

So the DVP formula says that changing a business process is more likely to be successful if you and your team can develop a high level of dissatisfaction with what you are currently doing and currently achieving, and then develop a strong desire to get to a better place, and then develop an effective planning strategy to move you and your business to the desired result.

If any of these three elements are not strong enough, you are unlikely to achieve the results you are looking for.

How To Apply DVP In Your Business

Experience has shown me that the best approach to driving change in a business is to engage the team early in the process.

Within a workshop environment, get your team to focus on the business issue you want to change and openly discuss the negative impact it is having on the business as a whole and more importantly, on the individuals themselves.  Use a white board to list out everything that the group discusses – the more negatives they raise the better!

From there your team should discuss the types of improvements they would like to see in the business and in the lives of the individuals and what the business would look like if these improvements could be made. The more you focus on the improved business results and the improved work life possibilities, the more you and your team will become dissatisfied with the current position, and the more likely you are to commit to a change process.

Again, use a whiteboard to list the benefits that can be achieved by making some changes. That list of benefits will ultimately define the vision of what you want to achieve. Using an open forum discussion process you should be able to develop a very clear understanding of what vision you and your staff are ready to commit to.

Having developed a full understanding of your current position and a strong vision of where you want to get to, it is then time to discuss ways that you can move your business towards the agreed goals. Brainstorming ideas will ensure everything is considered and ultimately this list of ideas can be distilled down to what is the best strategy for your business and your team at this time.

Follow this process and your ability to drive a successful change strategy in your business will be greatly improved.

Applying DVP To Your Personal Life

Interestingly, this DVP formula is also incredibly effective in making changes to your personal life. Do you want to stop smoking, lose weight, or make a career change?

None of these things are easy to achieve, but how much easier is it when you become so dissatisfied with your life that you are desperate to make a change, when you have a strong image of yourself as a non-smoker, a fitter person or working in a job you love, and with the help of a friend, mentor or professional you are able to develop and commit to a step by step plan to achieve success?

DVP Will Work In Your Business

When I first came across this DVP formula I thought it was theoretical rubbish!

Having applied it as a professional business coach over many years, and having applied it to some of my own personal issues over the years, I can assure you the DVP formula is very real and very effective.

I encourage you to apply it in your business today to successfully drive change in your small business.

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