All small business owners look for cheap and effective ways to promote their business. It is even more critical for business start-ups. In this guest post from Ryan Duffy he outlines 4 very easy and cheap marketing options for you to consider.
A well-known fact when it comes to running a business is that it needs to be promoted effectively. In the 21st century, there are literally hundreds of ways to do this – however, the majority of the methods are not very cheap. This isn’t good for start-up as during this time it is more important than ever to keep costs low and maximise your profits. Therefore, you need to actively seek the cheapest ways to promote your business.
Low Cost Promotional Products
There are number of low cost products that can be used when it comes to advertising your business. This can be clothing such as t-shirts with your logo on a range of mugs and glasses, but these can be quite expensive to produce. A cost-effective option which can be used instead of these are wristbands, this is because they are fairly cheap to produce and can be a great alternative to handing out flyers. This is because if someone receives a flyer, they may just throw it away, but if a customer gets a wristband they are more likely to make some use of it by wearing it – which means your business will get more exposure.
In 2016, there is no doubt that social media sits in the top spot as the best way to promote your business for little money. This is because it is completely free for a business to set up an account and it has the potential to reach hundreds of millions of customers. However, it can sometimes be hard to try and get your business out to these people, so your business may actually be required to pay for sponsored posts – but these don’t always cost a lot of money. It is also important to make the most of social networks by posting content that is relevant to each site. For example, on Twitter you would want short content that fits within 140 characters and on Instagram you would want high quality pictures.
Host a Networking Event
Hosting a networking event can be particularly beneficial if you are a B2B business. The reason for this is that it is a great way to get people together from your industry and allow them to learn more about your business and you can show exactly what you offer. This is also a great way to stay in the mind of these customers and your name will definitely be known by a lot more people.
Online business directories are certainly one of the cheapest and easiest ways to promote any business. There are huge number of directories that you can find on the internet that allow you to post your details so that customers can find your business. Not only does this increase enquiries for your services/products, but by having your business listed on multiple websites it also makes sure that you can show up higher on search engines.
Ryan Duffy is a freelance writer who is a recent university graduate in Media Studies. His passion for people and writing has encouraged him to pursue this career full-time. He enjoys writing about lifestyle, fashion and business and this is where most of his work has taken him.
Find him on Twitter here: @Ryan_Duff199
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