Sales and Marketing | Your Business Coaching Club

Category Archives: Sales and Marketing

Increase sales and improve profit with a strategic sales and marketing plan.

If your small business isn’t on social media, it should be. If your business is on social media, but you’re not using it actively, you should be. Social media has exploded in the last decade and continues to grow. Social media will allow your business to have more interaction with your customers and can help…

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Your company won’t flourish if it doesn’t have a strong brand. You probably have a general idea what your brand is, but it’s a more complicated concept than that. When people see it, they have to understand it, too. Your target demographic has to identify it, and build a connection with your business. When a…

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First, let’s get the facts straight: Millennials, the generation born between the years 1980 and 2000, are the most sought-after market today. From a marketing standpoint, this comes as no surprise – they’re starting to dominate the population and are entering the consumer and work force. A good portion of them already had, actually. As…

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Having a cohesive mobile marketing strategy is essential to any small business that wants to stay in business. 80% of internet users own a smartphone, the majority of Google searches are performed on mobile devices, and 37% of all website visits are from a mobile device. Smartphone users spend an average of 3 hours a…

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One of the first strategies you need to perfect in your small business career is your sales strategy. Without sales your business doesn’t get started, doesn’t make any profit and doesn’t grow. Simple as that! Here is a very cool infographic from the guys at Healthy Business Builder with 10 ways to improve your sales…

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In this small business coaching video I want you to overcome the merry go round syndrome many small business owners fall for when running their promotion campaigns. I want you to be able to plan your promotions properly, align them to your marketing strategy and know when to use the different types of promotions. Watch…

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Guest writer Anica Oaks makes a great point in this article – one of the most important goals you have as a small business entrepreneur is to ensure your customers come back and make repeat sales. And customers will only do that if they are satisfied with their last buying experience with you. Follow this…

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Every small business owner in the retail sector knows how important store layout is in maximizing customer sales. In this article, guest writer Josh Astor outlines some of the mistakes we may be making. Learn from these and stop losing sales. Your store layout can make or break your in-store customer experience. As a Harris…

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