How To Run An Effective Promotions Strategy For Your Small Business

In this small business coaching video I want you to overcome the merry go round syndrome many small business owners fall for when running their promotion campaigns. I want you to be able to plan your promotions properly, align them to your marketing strategy and know when to use the different types of promotions. Watch…

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Highest Priority: Why Customer Satisfaction Should be the Most Important Business Consideration

Guest writer Anica Oaks makes a great point in this article – one of the most important goals you have as a small business entrepreneur is to ensure your customers come back and make repeat sales. And customers will only do that if they are satisfied with their last buying experience with you. Follow this…

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Is your Store Design Turning Off your Customers?

Every small business owner in the retail sector knows how important store layout is in maximizing customer sales. In this article, guest writer Josh Astor outlines some of the mistakes we may be making. Learn from these and stop losing sales. Your store layout can make or break your in-store customer experience. As a Harris…

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Tried and True eCommerce Marketing Promotions: Draw Loyalty, Drive Traffic, and Build Healthy Revenue

In this guest post by Erika Brookes from Springbot, we look at some effective marketing tactics to improve the results of your online eCommerce business. If you own your own online business or eCommerce store, it only stands to reason that you’d want to know how to make it a success. If it’s already a…

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The 7 Best-Ever Sales Coaching Tips To Action Today

When it comes to improving the performance of sales staff, few things compare to good quality coaching. In fact, a combination of training and coaching leads to an average productivity increase of 88 percent, according to the Centre for Management and Organizational Effectiveness, compared to a 23 percent increase from training alone. Nevertheless, many sales…

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Infographic – Is Offline Marketing Better Than Online Marketing For Small Business?

  Ever wondered whether offline marketing is better than online marketing, and how you can use both channels to maximize your return on your marketing investment? The guys at Colour Graphics have developed the following infographic that does a great job of comparing both offline and online marketing strategies in the small business space. They…

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Creating A Sales System For Small Business Success

This small business coaching video looks at how you can systemize your sales process to significantly improve your sales performance. What I Cover In The Coaching Module The sales function and why some people are not comfortable with it. Why it is ultimately an internal process that you must systemize like everything else in your…

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Be Clear About the Difference Between Sales and Marketing

It is easy to get slightly confused about the difference between sales and marketing, which is an issue that this video can help you to resolve. • Marketing is what we use to create the right environment or platform for making sales • Marketing is also what you do to reach out to create and…

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