How To Run An Effective Promotions Strategy For Your Small Business

In this small business coaching video I want you to overcome the merry go round syndrome many small business owners fall for when running their promotion campaigns. I want you to be able to plan your promotions properly, align them to your marketing strategy and know when to use the different types of promotions. Watch…

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Pricing Strategies That Will Improve Profit In Your Small Business

Working out the price you should charge for your products and services is actually one of the trickiest decisions you need to make as a business owner. Price too high and you could lose sales. Price too low and you will lose profit and possibly even go out of business! The right price is somewhere…

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How To Simplify Your Approach To Business Improvement Strategies

The Now Where How Business Planning Process Throughout your life as a small business owner you find that you need to solve problems and implement improvement strategies to keep your business growing. The problem faced by most small business owners is knowing where to start on the business improvement process. Human nature drives us to…

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Tired Of Wasting Money on Shotgun Marketing? Time To Buy A Laser Scope!

sales and marketing

Why You Need To Approach Marketing Strategically In Your Small Business Small businesses will often find that there are constraints on how much marketing activity can be carried out and how much can actually be spent on it. These constraints mean that every initiative and every dollar spent has to bring in a good return…

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Eliminate Profit Sucking Customers And Only Attract Profit Producing Customers

What Is It That Makes A Good Customer? Have you ever worked in a business where one customer is viewed as the most important and precious to the company, who everyone treats with kid’s gloves? Yet this customer seemingly pays later than all the others, demands special terms, takes up all the managers’ and staff’s…

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Discounting Murders Profit (Here’s What To Do Instead To Get More Profit)

Avoid Price Discounting At All Costs! How many times have you heard me warn you of the perils of price discounting? Too many times I think! But I firmly believe small business owners who automatically jump to a discounting strategy as their Plan B when times get tough are simply throwing away money! I will…

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Six Weapons For Brand Managment And Profit

Why Is Brand Management Important? Solid, consistent, well-managed brands will produce higher market values and competitive advantages for the small businesses that develop them. Each time a person connects with your brand, the experience they have plays a part in illustrating who you are as a business. Brand management is what converts a small business…

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Create Effect Change That Builds Your Business Fast

By Craig Ridley Driving Business Change Watch my video on how to successfully drive change in your small business or read the detailed blog below.   As a small business owner looking to improve your business processes and your business results, you are no doubt on the constant look out for new ideas and strategies…

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